Expression
for Men.

By Benjamin Florian

Many men struggle to express themselves authentically. I help expose them to new possibilities through movement, styling and personal branding so they can showcase more of themselves to the world.

Hey man, I'm here!

Many men desire to look better, move better, discover themselves and ways to express it but they never think to ask for help. I have developed a unique blend of body work, styling and coaching to help you discover, understand and showcase your true value, so you can experience the love and success you are worthy of.

The best teachers are the ones who have been there, who still go through it and understand the work it takes for change to happen. I help men with their "personal brand" because most of my life I tried to be someone else, Impressing, taking care of and pleasing others. I begged for love, looking for the next best thing to be associated to and waiting for approval. I did this in most (all) relationships and I lost my marriage, money, health and I hit rock bottom. Not giving up, I reached out to professionals and over the last 15 years I have been dedicated to self discovery and expression.

I have helped men move better, communicate better and dress better than they ever have. And now this work is available to you. Let's get to work, man.

Sincerely,
Benjamin Florian

Benjamin Florian
The people who know
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Russell Bennett

"His men's work isn't theory. It's lived. It's embodied. He shows up when it counts."

Russell BennettRead More
Kadrian Enyia

"Masculinity is about standing tall and speaking from your heart, no matter how much fear consumes you."

Kadrian EnyiaRead More
Justice Tripp

"Ben has a special ability to physically see what's going on inside your body."

Justice TrippRead More
Darius Bashar
▶

"Benjamin has made a massive impact in my life, in my ability to show up for my family."

Darius BasharWatch ▶
Chris Assaad

"Ben's got a one-of-a-kind eye for clothes — a piece that pops while looking completely natural."

Chris AssaadRead More
Philip Pace

"He taught me how to get stronger, mentally and physically."

Philip PaceRead More
Thomas Colquhoun

"He creates a space where vulnerability feels empowering."

Thomas ColquhounRead More
The Work

Three ways to
work with me.

I Movement Physical Training & Recovery

With over twenty years of working with artists, being on and off tours, I understand what it's like to prioritize physical health under tight timelines and stress. Working in or Working out, there's room for both.

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II Styling Personal & Corporate

I have three decades worth of experience as a personal stylist with clients in the retail, artistic and corporate spaces. Working closely with clients for red carpet events, on camera and for marketing purposes. Or simply just looking fresh and at their best day to day.

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III Coaching Men's Personal Brand Coaching

Personal branding is about uncovering where we've been stuck, finding ways to break through and showcase more of ourselves to the world. Once we realize our value and the unique makeup we came into this life with we can take the steps in unlocking new opportunities.

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The Writing
EnterGreat.

Men's health, fatherhood, vintage — written down.

Read on Substack →
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Enter Great Vintage
Thirty Years
of the Find.

Every tour stop was another place to thrift and find cool stuff. I've been collecting for decades — now I'm sharing the collection. One of one vintage pieces, each with their own history and personal details. Here they are and with your help the story can continue.

Shop the eBay Store →
Vintage 60s Charlie Brown sweatshirt

Vintage 60s Charlie Brown Mayo Spruce Sweatshirt USA Size S Peanuts Charles Shulz Snoopy

Vintage 60s Charlie Brown Mayo Spruce Sweatshirt USA Size S Peanuts Charles Shulz Snoopy

Chris Assaad
Chris Assaad

Ben's got a one-of-a-kind eye for clothes that perfectly blend the secret sauce of a piece that pops while also looking completely natural and like you've been wearing it a long time. He's an absolute pleasure to work with as a stylist because he loves finding the right fit for the moment and he pours a lot of heart and soul into the process.

He's willing to make bold suggestions and take risks, while always honouring what feels best for you. I've received Ben's styling support for photo and video shoots, live performances and everything in between. Every vintage gem I've received from Ben has become one of my favourites.

Russell Bennett
Russell Bennett

When my wife was going through cancer — chemotherapy, surgery, and radiation — our family was in survival mode. I was trying to hold everything together as a father of three young kids while quietly feeling like I was falling apart inside.

Ben showed up. Not in a loud or performative way — but in the way that actually matters. He brought homemade bone broth. He brought homemade kefir. He brought nourishment when we didn't have the capacity to nourish ourselves. More than that, he brought presence.

In a season where I felt alone in the weight of being "the strong one," Ben reminded me that strength doesn't mean isolation. It means brotherhood. It means letting someone stand with you.

His men's work isn't theory. It's lived. It's embodied. He shows up when it counts.

Justice Tripp
Justice Tripp

In my journey to become more familiar with my body I find myself at times distracted or hyper focusing on smaller picture issues. Ben has a special ability to physically see what's going on inside your body. I'm constantly asking myself if it's recognition of body mechanics or something more spiritual.

Philip Pace
Philip Pace

Ben is simply the best. His creativity with movement training kept me motivated and inspired to try things that I didn't think I was capable of. He taught me how to get stronger, mentally and physically. Ben is so positive and supportive and an exceptional human being.

Darius Bashar

Benjamin has made a massive impact in my life, in my ability to show up for my family; as a father, in my creativity, for my heart.

Kadrian Enyia
Kadrian Enyia

I've had the pleasure of getting to know and work with Ben for over four years. I met him serendipitously on my birthday at the beach, where he was practising men's work. His passion, the way he spoke, and his warm, welcoming energy called me in — and he guided me through my very first ice plunge that day.

I've attended countless men's groups Ben has hosted. He saw leadership qualities in me and pushed me to start my coaching career. Ben is someone who believed in me when I couldn't believe in myself.

He reminds me that masculinity isn't about pounding your chest and screaming your lungs out — it's about standing tall and speaking from your heart, no matter how much fear consumes you. I love Ben, and Ben loves me.

Thomas Colquhoun
Thomas Colquhoun

Ben has a rare and unique ability in the way he speaks to men and with men. He creates a space where vulnerability feels empowering and where he invites you to push beyond fear and limiting beliefs to express yourself honestly and step into a stronger version of who you are.

This work is about alignment — physically, mentally, emotionally, spiritually. The energy, strength, courage, and playfulness Ben brings is unmatched.